Directed and filmed an iPhone-shot campaign for Soeder Minis, exploring a spontaneous and playful visual approach to their everyday use.

FORMAT
Social Media Campaign / Series of Short Films

ROLE
Director, Camera Operator

CLIENT
Soeder

ART DIRECTION
Paul Guerrero

COSTUME & SET DESIGN
Paul Guerrero, Leandra Zumbühl

MODELS
Laura (@lalalalaauraaaa), Leandra Zumbühl

SYNOPSIS
A playful series of everyday situations introduces Soeder’s travel-sized natural-care products. Shot on iPhone, the campaign brings an immediate, spontaneous perspective to the Soeder Minis collection.